Fundraising campaigns for NGOs

Every campaign has a target, a deadline and a result — see progress, the breakdown by source and the net result at any time, calculated from the donations your team has recorded.

A fundraising campaign is easily lost between a poster, a manually updated spreadsheet and the tallying at the end: nobody can say for sure what each source brought in or whether the target was met. In 4ong a campaign is a record with a target, a deadline and a cause. The donations received — through the bank, in cash, at an event — are entered by your team and linked to the campaign, and progress, the breakdown by source and the net result are calculated from them. Worth knowing: 4ong has no public donation pages and does not process online payments; it is a register and a calculator for the campaign you run yourself.

Campaigns with a target, a deadline and a cause, with progress calculated from the donations linked to the campaign.
Every donation is linked to the campaign and to the donor record — no double entry.
Breakdown of the amounts raised by source: individual gifts, sponsorships, collections and events.
The net result of the campaign, calculated from the recorded amounts.
Tags on contacts, so you can group supporters before a campaign.
Sponsorships with a numbered contract, instalments and agreed benefits.
Offline collections and events: the amounts collected are recorded as donations of the same campaign.
Closed campaigns stay in the history, so you can compare results from one year to the next.

From the target to the net result

You define the campaign with its name, cause, target amount and deadline. As money comes in — in the bank, in cash or at an event — your team records the amounts as donations and links them to the campaign and the donor. Progress shows how much has been raised against the target and how much is missing, and the breakdown by source shows what each channel brought in. At the close you see the campaign’s net result, from the same data. 4ong does not generate a narrative campaign report: the figures are in the panel, and the text for your board or supporters is yours to write.

Corporate sponsorship, handled separately

A sponsorship from a company does not behave like an individual gift: it has a contract, payment instalments and promised benefits (a logo on materials, presence at an event). In 4ong the sponsorship contract is numbered and holds the instalments, the benefits and the registry status at signing, and at year end you can pull the yearly list of sponsors, which helps the sponsor with their own tax declaration. 4ong files nothing — the sponsor does.

Who you address: group the supporters in your own base

The cheapest gift is the one that comes from an existing supporter. Before the campaign you group your contacts with tags and roles — those who give steadily, those who gave a large amount, those who have not given in two years — and each contact has GDPR consent recorded per channel, with history, so you know where you may contact them. You send the messages yourself, outside the platform: 4ong does not send e-mails, SMS or thank-you messages on your behalf.

Charity events and on-the-ground collections

Many campaigns also have an offline component: a charity concert, a fair, a collection at a sports event. The amounts collected there are recorded as donations of the campaign, with date and type, so they appear in the same total and the same breakdown by source as gifts received through the bank. The event is no longer a lump sum in a separate spreadsheet, but a source of the campaign.

Frequently asked questions

Can I run several campaigns in parallel?

Yes. Each campaign has its own target and deadline, and a donation is linked to the matching campaign. The number of campaigns you can create per month depends on the plan: 2 on Start, 10 on Plus, 40 on Pro and 150 on Premium.

How is campaign progress calculated?

From the donations your team has recorded and linked to the campaign. 4ong does not receive online payments and does not read your bank statement, so an amount shows in the progress only after you enter it.

Can I see which source brought in the most?

Yes. The amounts raised are broken down by source — individual gifts, sponsorships, events, collections — and the campaign also shows its net result.

What happens to new supporters a campaign attracts?

Every supporter has a contact record that shows their donations. Communication consent is recorded per channel, with history, and 4ong sends no messages by itself — you communicate, respecting the recorded consent.

Can I track the benefits promised to sponsors?

Yes. The numbered sponsorship contract holds the instalments and the agreed benefits, and at year end you can pull the yearly list of sponsors.

Can campaigns be compared year on year?

Yes. Closed campaigns stay in the history with their result, so you can compare the amount raised and the net result across editions.

Related resources

Donor management for NGOs →Donor records, donations and numbered receipts — the data a campaign is calculated from.Projects and grants for NGOs →Budget lines and expenses for the projects you support.Volunteer management and hours →The register of volunteers who help with campaigns and events.

Start the next campaign with the target in plain sight

Set the target and the deadline, and progress is calculated from the donations you record — including those from events and sponsors.

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