From the target to the final report
You define the campaign with its public name, cause, target amount and deadline. As money comes in — through the bank, at an event or via a collection — the amounts are recorded against the campaign and the donor. The progress bar constantly shows how much has been raised and how much is missing, so the team knows whether to step up communication. At the close, the report gathers the result per source, the number of new supporters attracted and the cost of the campaign, so you can honestly say what one raised leu cost you.
Corporate sponsorship, handled separately
A sponsorship from a company does not behave like an individual gift: it has an agreement, it has promised benefits (a logo on materials, presence at an event) and, for the company, its own treatment under Romanian Law 32/1994. In 4ong the sponsorship is recorded against the campaign with the agreement attached, the amount, and the list of benefits still to deliver, so nobody forgets the report promised to the sponsor. The campaign report always separates corporate amounts from individual ones.
Who you address: segments built from your own base
The cheapest gift is the one that comes from an existing supporter. Before the campaign you build segments from the donor base: those who give recurrently, those who gave a large amount at least once, those who have not given in two years, those who signed the tax-redirection form. Each segment gets a fitting message, and the result is measured per segment — so the second campaign starts from data rather than intuition.
Charity events and on-the-ground collections
Many campaigns also have an offline component: a charity concert, a fair, a collection at a sports event. In the platform the event is tied to the campaign, with its participants, the contributions collected and the organising costs. That way the event no longer appears as a lump sum in a separate spreadsheet, but as a source of the campaign with its own income and cost, in the same report.
